The UX Studio is an internal design team within IHG that not only creates innovative designs, but also creates thorough brand standards, upholds the integrity of each brand under our umbrella, enforces web accessibility with WCAG, and user test certain UI enhancements to help push the needle in driving direct revenue.
Within the UX Studio, as the Senior Designer, I lead efforts for the Testing and Optimization (TAO) team's designs. Within TAO, I was able to produce various multi-million dollar campaign designs as well as increasing the membership enrollment with multiple rounds of success. I was also the lead designer on various Forward Development and Small Enhancement projects.
Discover how to were able to fix various UX problems with a simpler design by eliminating distractions, pulling information to the forefront and emphasizing more on the content our guests were looking for.
Learn more about how I transformed a design from an existing deliverable and created a end result that our stakeholders absolutely loved - they loved it so much, they reminded me at every meeting.
Dive into my version of an editorial design direction that focuses more on the stay and less on the filler.
-Clarke Scott, Sr. UX Architect