At InterContinental® Hotels & Resorts we believe international travel should always be alluring. We are dedicated to those who appreciate and enjoy The InterContinental Life – the glamour and exhilaration of fascinating places, mixed with our international know-how and local cultural wisdom.
My role while interacting with this brand was to ensure that the tone of voice was thoroughly carried out with the pages I touched, as well as enhancing the overall user experience.
We held a few strategy sessions to go over all of the information architecture on the page, go through a card sort, and sketch out our ideas for the wires and implementation.