For Atwell Suites, we wanted to hone in on the quirkiness of our most frequent clients which were mostly business-related travelers. We focused on our three main user personas: the road warrior, the millenial boss mom, and the business bro type personalities with one goal in mind, sparking the "Opportunity Seeker" in each one. Atwell Suite boasts having thoughtfully designed suites to "help guests easily switch between work and rest, while welcoming public areas feel like destinations – for collaborative working, relaxing, or socializing."
My role in the design direction was helping to create new and innovative options on how we can engage the users, how we can compete with AirBNB's site structure for this user, and more.