When I was first hired at Edelman, Turner was already a client of theirs but it seemed that we were put into a box of certain items that we were able to produce for them. As soon as I was put on the account, I decided to try something new with the little bit of stretch we were given. After pushing through the box we were put into, we were called into Turner's headquarters to talk to our stakeholder to have a working design session. Once we had proven our in-depth design thinking and skill sets at Turner, we given more shows to promote on the Turner account.
From The Last Ship, Falling Skys and Seinfeld spanning across TNT and TBS, our team at Edelman was able to increase social media interactions, and drive more users to follow along in real time with their favorite shows.