Discover Abroad:
Tour Like Never Before with Guided Experiences

Problem: Guided Experiences, a travel site and app focused on city tours, lacked a cohesive brand identity and user-friendly interface. Tourists and locals alike found it challenging to navigate the platform and discover personalized, high-quality experiences in their city.

User Problem Statement: As a tourist in a brand new city, I want to experience this town like the locals do, so that I can make the best of my vacation in this new destination

Opportunity: How might we make it enticing to book a tour and fun to join as a travel host?

Hypothesis: By developing a distinct brand image and intuitive user flow, and designing a fully integrated website and app, we can significantly enhance user engagement and satisfaction. These improvements will make it easier for users to find and book curated travel experiences, ultimately driving higher user retention and platform growth.

"You ever go on vacation and want to know all the best spots? Not the tourist-y spots, the real spots. Where the locals go? That's what I want to bring to life"

To bring this vision to life, Dave needed comprehensive branding, a seamless user flow, and an innovative product design. I took on the role of art director, crafting a cohesive brand image and designing a responsive website and app, as well as creating in-hotel marketing materials to ensure a consistent and engaging user experience.