Optimal UX
Beautiful UI
Effective Advertising
jademaddox.com
Opportunity: How might we create attention-grabbing campaigns by leveraging weather data and our partners?
"It has to be noticeable, not just another ad"
By leading the design of multiple mobile and web branded backgrounds, and crafting off-brand site and out-of-home advertising experiences, I had the opportunity to enhance the visibility and effectiveness of IBM's weather data-driven advertising. Specifically, designing for high-profile clients like Flonase and Theraflu allowed me to showcase the potential of targeted weather-based advertising, driving engagement and generating significant revenue through a well-executed, multi-million dollar campaign.
Opportunity: How might we create effective and engaging AI chat?
"Watson Ads is the future of interactive advertising"
IBM Watson Ads offer a groundbreaking way for users to interact with advertisements, allowing them to ask questions or provide input and receive real-time answers without being redirected. This innovative approach drives user engagement by making ads more interactive and informative. I had the opportunity to work on numerous projects utilizing Watson Ads, collaborating with major brands such as American Airlines and Walgreens, to enhance their advertising strategies and improve user experiences.