Empowering Care:
Enhancing Senior Lives with a Constant Companion

Problem: Customers and sales teams are experiencing difficulties due to inconsistent and unclear product setup instructions, lack of cohesive branding in packaging, and fragmented product information, leading to frustration and inefficiencies.

User Problem Statement: As a customer with a limited set of abilities, I need to be able to get this system up and running with little to no effort, so that I can actually take advantage of the product

Opportunity: How might we make it easier for everyone to understand and promote a Constant Companion?

Hypothesis: By redesigning product packaging and manuals with less copy, bigger fonts, and bigger icons, we anticipate improved customer satisfaction, streamlined setup processes, and enhanced internal efficiency, resulting in higher sales.

"Sometimes our sales team just needs a little help."

I curated innovative product and mailer box designs, creating a cohesive and attractive unboxing experience. Additionally, I developed a series of B2C manuals that guided users through hardware setup, complemented by a custom illustrated icon library. My work also included designing and architecting comprehensive product catalogs and pricing sheets, ensuring clear and accessible information for consumers and sales teams alike. This multi-faceted approach enhanced the overall user experience and streamlined the process for both customers and internal stakeholders.

Problem: The current B2B-only purchasing model for Constant Companion limits accessibility for individual healthcare providers and nurses, hindering their ability to quickly and efficiently set up the technology for their patients.

User Problem Statement: As an individual practice, I only need to get Constant Companion for 3-4 of my patients, so that I don't have to spend on a large corporate contract with minimal residents

Opportunity: How might we showcase our product to the end user instead of selling B2B?

Hypothesis: By creating a product portal for direct and digital purchases by individual healthcare providers and nurses, we will increase accessibility and convenience, allowing for more efficient setup of Constant Companion for patients.

"Right now we are B2B, but there are regular everyday caretakers who want this for their mom at home"

I developed a user-friendly product portal that enables individual healthcare providers and nurses to purchase Constant Companion directly and digitally, transitioning from the previously exclusive B2B purchasing model. This solution caters to professionals who wish to set up Constant Companion for their newest or oldest patients without requiring a larger contract.

Problem: The lack of an engaging Careers page makes it challenging to attract and recruit top talent to the team.

User Problem Statement: As a highly-skilled job seeker, I need to be inspired by my next workplace, so that I can feel accomplished and that I am answering a higher calling

Opportunity: How might we entice someone to join our brand over another?

Hypothesis: By developing a dynamic Careers page that highlights the benefits of working with Constant Companion will attract and recruit high-quality talent, strengthening our team and enhancing our overall mission.

"I want the people who want to get hired at apple to say, I want to work there."

I designed a dynamic Careers page with an introduction video (that was shared into job posts) to attract top talent, highlighting the most compelling aspects of working with Constant Companion and reinforcing our commitment to enriching senior lives.

Problem: We need visual representation at our trade shows that matches our new collateral designs

User Problem Statement: As a potential customer, I need to be able to see clearly what this booth is offering, so that I can know whether it is worth my time to stop or not

Opportunity: How might we make something simple but attractive that gets our main messages across?

"We need to look more... buttoned up"

I did my due diligence designing impactful trade show materials for Constant Companion, ensuring they effectively communicated our brand's value and engaged potential clients. Once the designs were finalized, I seamlessly coordinated with the printing service to ensure high-quality production and timely delivery. Additionally, I refreshed several of our PowerPoint decks for sales pitches and meeting, aligning them with the new trade show materials to maintain a consistent and compelling visual narrative. This cohesive approach not only enhanced our presence at industry events but also strengthened our sales presentations, making a lasting impression on potential clients.